by Francesco Paternoster
The Typo (short for Typography) Run is an itinerant workshop consisting in a photographic hunt for the lettering which makes each city unique. The participants get to explore the city, getting lost within the alleys and the streets, and to take pictures of house numbers and historical signs.
The purpose of the Typo Run is to create urban lettering archives, through the eyes of the city’s inhabitants. The Typo Run allows the participants to look at and enjoy their own city from a different perspective, focusing on details which they would normally overlook.
It helps keeping the memory of people and places alive, and to keep track of the vernacular lettering which gets replaced or hidden by neon lights and PVC banners over time.
The workshop is open to anybody, and no Graphic or Type Design skills are required.
The first edition of the Typo Run took place in the ancient city of Matera, Italy, and was dedicated to house numbers.
"We chose Matera because during the course of the years this city has witnessed a continuous overlap of styles and techniques for creating house numbers. The outcome of this blend is an interesting example of vernacular lettering".
‣ Typo Run
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